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- You vs. Temu/Shein/Aliexpress | $10k ecom grant
You vs. Temu/Shein/Aliexpress | $10k ecom grant
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Happy mid-month Monday, dear 8000+ Sellify Club members!
Ada here with the latest revenue-boosting tips in ecom including the inside scoop on a $10K ecom grant you’re probably eligible for.
Here’s what’s new today…
● Industry Update: You vs. Chinese E-commerce Brands: How to compete
● Explosive Trend: Buldak Ramen
● Growth Hack: Kickstart your organic traffic footfall with an audit
● Challenge: Perform an SEO audit in minutes
🤺Battle of The Giants: Chinese E-commerce Brands vs You
A recent report confirmed what we already knew - Chinese e-commerce giants are chasing the same dollars, euros, and pounds as you are. We're talking powerhouses like Temu, Shein, Aliexpress, etc., that directly connect Chinese manufacturers to global shoppers.
How are they doing it? With gamification, huuuge product ranges, aggressive advertising, and competitive pricing.
How can you fight back and hit them where it hurts?
Ship quickler: On average, Temu orders take 6 - 22 days to arrive. Get your products to your customers faster.
Leverage local organic traffic: Use long-tail keywords to attract customers looking for you locally. (e.g, fish bait near me)
Build a brand identity: Use branded products, customer service, etc, to build a brand that resonates with your target customers
Market creatively: Explore marketing opportunities that these giants ignore. Explore local sports club sponsorships, staff discounts, etc
Need a fast financial break? If a $10k grant could potentially help you out, apply here.
📢 Trend: Buldak Ramen
Buldak Ramen is an instant noodle combo containing with a flavoring powder and spicy sauce packet.
#BuldakRamen has over 360M posts on TikTok! Searches for “cheese buldak ramen” are up 350%, and “buldak recipe” is up 500%, thanks to the viral Korean food meta trend
Source: Google Trends
Here’s how you can leverage this Korean influence:
Test other Korean delicacies in your store, such as Hwachae (36m Tiktok views) or tissue bread
Test a subscription box of Korean delicacies with unboxing videos on TikTok
💡 Growth Hack of the Month
Now that Google’s core updates are giving ecom stores the VIP treatment, there’s no reason to have a non-existent traffic strategy.
Tiny investments in growing your organic traffic are paying off big time, providing an unlimited source of targeted, relevant, ready-to-buy customers.
The best time to get started is yesterday. The next best time? Today. The place to start is an SEO audit, which tells you exactly where the faults are in your SEO strategy.
🎯 Challenge Time!
Let’s put this into action! Spend 20 minutes this week auditing your store, and identify where to start in your SEO recovery action plan. (Share your progress and results with us - your success story might just be our next feature!)
To help you get this underway, here’s an offer:
Plug In Useful will give you everything (tools, dirt-cheap human expert support, DIY tools) you need to audit your store and boost your organic traffic.
Download a 14-day free trial to Plug-in SEO to audit and fix your SEO issues by leveraging JSON-LD, fixing broken links, and targeting niche keywords.
Get 50% off technical SEO experts doing the heavy lifting in hours, not weeks, with the quickstart service (use code “GrowthHit” to get it. 100% money back guarantee if you’re not happy)
A free webinar to guide you through the process if you’d rather DIY
A word from our friends
LeadBook is a Chrome extension that enables you to send personalized DMs to members of any Facebook Groups
If you want to use LeadBook to scale to 1,000 DMs per day WITHOUT getting your account restricted, then watch this tutorial
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Until next time, Sellify Club.
Peace Out,
Ada