UPS' latest suprise tarriff solution & TikTok sales hacks

In partnership with

Hey Sellify Club,

It’s the last day of Q1 - how has business been?

This week, we’re diving into:

• How UPS is making international shopping easier

• A TikTok growth hack

• A little challenge for you

• Trending product: Bag charms

Let’s get into it. But first, check out how Shopify brands use AI to grow their subscriber lists and turn more abandoned carts into sales.

See how top Shopify brands are leveling up their lifecycle marketing

• 3X the opt-in rate of your existing pop up

• Grow your subscriber list by 40%

• Increase abandonment flow revenue by 55%

See how it works

UPS Solves One of E-Commerce’s Biggest Problems

International shoppers often get hit with surprise duties, fees, and taxes at checkout, leading to abandoned carts and frustrated customers. UPS is tackling this by launching UPS Global Checkout, a new service that calculates all applicable costs before purchase. The service:

• is available in 43 countries, delivering to 200+ destinations

• updates automatically for policy changes, tariffs, and tax laws

• Gives shoppers a guaranteed total landed cost upfront

As a Shopify merchant, this means that you can reduce cart abandonment, get your international customers to trust you more, and capture more global sales without needing a logistics expert on staff.

For example, a UK-based clothing brand selling to the US can now show exact customs duties and shipping fees at checkout, avoiding customer frustration and lost sales.

If you’re selling internationally, this is a game-changer.

Boost sales with TikTok tentpole events

TikTok recently published a new sales report in partnership with Magna, which assesses how brands can tap into what it calls “tentpole events” (sporting events such as the Olympics, Valentine’s Day etc)

Brands that align their content with these high-engagement moments see higher reach and conversions.

You can download the entire study here:

How to increase your sales during tentpole events

1. Identify upcoming events
   Use Google Trends to find high-engagement events in your niche, or even create a marketing calendar around these events. For example, fitness brands → New Year’s resolutions, beauty brands → Prom or wedding seasons.

2. Create TikTok-friendly content
   Skip the polished ads…make content that blends naturally into the platform. E.g Before/After transformations, challenges, etc.

3. Partner with micro-influencers
   Find niche creators using TikTok Creator Marketplace. E.g: A sustainable fashion brand partners with an eco-conscious influencer for an Earth Day outfit haul.

4. Use TikTok Ads to boost visibility
   Run Spark Ads to amplify organic videos or In-Feed Ads to drive conversions.

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Challenge

Take 60 minutes to create a tentpole event calendar for your niche. Use AI to help you get this done quickly.

Ecom Trend: Bag Charm

Bag charms are oversized keychains, often attached to zippers or handbag handles to showcase their owner’s personality. Pinterest searches for bag charms are up 240% in the last year, and a reason for this might be the nostalgia factor or the luxury appeal with high-end brands like Coach selling bag charms for $100+

How you can cash in:

• Upsell bag charms with handbags to increase AOV

• Offer personalization with initials, charms, or limited-edition designs

• Run a social media challenge encouraging customers to show off their charm collections

Luxury brands are already monetizing this trend, but there’s a growing demand for affordable and customizable options. If you’re in the fashion space, this is a low-cost, high-margin product to consider.

That’s it for this week, Sellify Club