Upgraded your Shopify post-order page yet? | Working Facebook ads

Author

Ada at Sellify
February 24, 2025

In partnership with

Happy Monday, Shopify sellers. Hope you’re feeling well-rested and ready for the final week of February. Today’s edition covers:

  • Upgrade your Shopify checkout page

  • Facebook ad fatigue - what’s working now

  • Challenge: Free Facebook ad workshop

  • Trending product: wearable breast pumps

Let’s dig in:

Shopify’s upgrade – what you need to know

If you’ve received the email below and called it a scam, it’s not.

Shopify is rolling out a major update to Thank you and post-order pages. The old system is being replaced with a new, server-rendered system that works with GraphQL and app APIs.

If you don’t upgrade, Shopify will likely switch you over automatically. But if you have custom scripts for tracking (Google Analytics, Meta, Pinterest), they won’t transfer.

How to Upgrade

  • Follow the link in the notification email

or

  • Go to Settings → Checkout → Customize → Configurations (Upgrade your Thank you…)

If you had tracking scripts in Additional Scripts, move them to the relevant app (e.g., the Google & YouTube app for analytics) or use Customer Events. Additional Scripts at checkout is no longer supported.

Sellers who have switched say the new system is more flexible and integrates better with apps. But there’s no rush… You have until August 2026 to make these changes.

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Growth Hack: Kill Facebook ad fatigue before it kills your profits

A few weeks ago, most of you indicated that you wanted us to feature some Facebook ads.

As you probably already know, creative fatigue is one of the biggest reasons why your ads convert initially, then stop. The more often someone sees the same ad, the less effective it becomes.

So to find inspiration for creative angles that are working today, I hunted for Facebook ads that seem to be performing well in 2025’s most difficult niche yet - Health & Wellness.

Based on this, here are some things that seem to be working for H&W ads:

  • Customer review ad text

  • Boxed product photos

  • A strong, clear “hook” (e.g “Cough & mucus gone…”)

  • Catchy illustrations showing the mechanism of action

  • Trust seals

  • Likes, shares, comments… all social proof

More ad variations mean better performance, lower costs, and a stronger return on ad spend. To see other working Facebook ads I’ve collected over the last week, check out this Google Doc swipefile (copy, then download)

Tip: Save time by using AI to create hundreds of ad creatives in minutes.

Challenge: Ask an ex-Meta engineer

If your Facebook ads aren’t performing and you don’t know who to turn to, this free Facebook ad workshop is worth your time.

It’s hosted by Yiqi Wu (ex-Meta engineer/founder of Aimerce) and 25-year ecommerce veteran, Sabir Semerkant of Growth by Sabir. You & your team get the opportunity to ask questions about what’s working now, profit optimization and more.

Implement what you learn, and your next campaign could be your best yet. If however, you want to diversify your audience away from Facebook, Amazon is a great place to start

How to grow a DTC brand on Amazon

Growing on Amazon takes more than great products.

✅ Drive high-quality traffic – Partner with 8K+ vetted publishers, affiliates, and influencers.
✅ Control your commissions – Set CPA or CPC to maximize ROI.
✅ Boost rankings – Amazon rewards external traffic with better search visibility and a 10% kickback.

Increase Your Amazon Position Today

What do brands like Magic Spoon, Unilever, and Farmacy all have in common? They’re using Stack Influence to get to the #1 page positioning on Amazon and increase their monthly revenue. With Stack Influence, you can improve your Amazon search positioning while also:

  • Boosting up review rate

  • Paying influencers with only products (stop negotiating fees)

  • Generating real UGC (full rights image/video)

  • Building brand awareness

  • Completely automating the process

Traditional breast pumps need an outlet and keep moms stuck in one place. Wearable breast pumps solve this problem by being portable, rechargeable, and controlled via an app.

And they are printing cash:

  • Searches for “wearable breast pump” have increased 123% in the last 24 months

  • One brand hit $10 million in sales in its first year

  • The convenience factor is driving rapid adoption

How to Profit From This Trend

  • If you sell baby or maternity products, test a wearable breast pump in your store

  • Expand into related accessories like nursing covers, milk storage bags, or baby monitors

  • Work with parenting influencers to build trust and drive sales

That’s it for this week. If you found this newsletter useful, let me know. If there’s a challenge you’re facing in your store, reply and I might feature it in an upcoming edition.

Until next time,
Ada

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