TikTok's 1million Club + win $100K for your store

Hello Sellify Squad! This week's edition is as packed as usual. Get comfortable and let's dive right in, but before then, here's a quick preview:

• Join the Cool Kids: TikTok's £1 Million Club 

• The Psychology of Selling: The Secret to Conversions 

• Trend Alert: Walking Pads

• Challenge: Test Psychological Triggers 

TikTok’s  £1 Million Club. Is the US next?

TikTok says it wants to help its UK sellers hit £1 million in sales. It aims to do this with a combination of commission-free sales, free storage, and seller support.

If you’re in the UK, now the time to get a piece of the action in time for Q4. If you’re outside the UK, it’s worth watching how it pans out, especially if your region is in the books for a 1 million club.

Check out TikTok's £1 Million Club for some serious inspo from the big players.

Mind Games That Pay Off: Product Page Psychology💡 

Last week, we talked about using social proof to influence customer buying psychology.

Today, we’ll dive deeper into the psychology hacks that Osh, a landing page expert proposes to 2x sales for a swimwear brand.

• Show social proof: Show social proof to build trust.

• Make every word count: Use clear, benefit-driven value proposition to build interest and educate

• Add a CTA early: Give potential customers the option to take clear action

• Use images strategically: Use imaging to show the most impactful benefits of your products.

Challenge: Review your landing page content🧠

Here’s your mission, should you choose to accept it:

Take what you’ve learned about psychology-backed copywriting and put it to the test. Re-read your product headline. Is it overly descriptive? Can you find opportunities to add a value proposition to the title? Are your readers educated enough about your product or can you find opportunities to fill gaps in their knowledge? Do you have a CTA above the fold? Spend 60mins this week to review these and watch sales roll in.

Need inspiration? Dive deeper into these tricks here.

Trends: Walking Pads 🏃‍♀️ 

Walking pads are compact, portable treadmills that can be used in small spaces (e.g home offices).

They are much quieter and lighter than conventional treadmills and are ideal for exercise-conscious people who don’t want the inconvenience of getting to a large treadmill.

One walking pad makes $530,526 a month on Amazon

Here’s how you can leverage the trend:

• Test homeworking fitness products bundles (e.g standing desk + walking pad)

• Explore niche walking pads (walking pad with incline, walking pads for carpet, non-slip walking pad)

• Create low-competition walking pad content for attracting SEO

Thats all, folks! Till next Monday,

Ada from Sellify