This week's free media shoutouts (AP, Barks.com, HuffPost, AOL etc )

Author

Ada at Sellify
February 12, 2025

In partnership with

Hump Day greetings and sales to you :-)

Here’s your weekly media roundup, and as usual, please reply directly to the journalists (unless otherwise stated).

P.S If this landed in your “Junk” folder, unmark as Junk so you don’t miss out on the free, media opportunities every Wednesday. Please unsubscribe if you’re not interested - no hard feelings!

P.P.S If you need guidance on pitching journalists, check out this webinar recording featuring journalists from the BBC, HuffPost etc, telling you exactly how to pitch them

Associated Press is looking for ecom business owners to share your findings on the impact of tariffs on how your consumers spend. Pitch Anne directly

QUERY: I am working on a story about how shoppers appear to stockpile goods as they try to get ahead of the tariffs and the expected price increases. I would love to talk to analysts and business owners_ retailers etc. _ about what they are seeing. What are they buying? When did you notice it? How does this stockpiling affecting your business?

Hardware Products

Barks.com is looking for retailers to talk about Hydrogen Fuel Cell EVs. Pitch Maura directly.

QUERY: I'm writing an article looking at battery-operated vs hydrogen fuel cell-operated EVs. What are the advantages/disadvantages to both? What does the future hold for each?

Health and Beauty

Beth from HuffPost UK is looking for clarifying shampoos and hair masques for dry, chlorine-damaged hair. Pitch your product directly to her via: [email protected] 

Westchester Magazine is on the hunt for chunky bracelets, cuffs, and bangles for a style roundup. Pitch your products directly to Jennifer

QUERY: I'm working on a style roundup for the the April print edition of Westchester Magazine. I'm on the hunt for bold bracelets, cuffs, and bangles — the bigger the better — at a variety of price points. Please email me images, price, an item description (including materials), and a retail outlet for any items you'd like me to consider.

AARP Bulletin is looking for suggestions for how to save on walking shoes. Pitch Beth directly using her email below.

  • CATEGORY: Lifestyle and Entertainment

  • NAME: Beth Braverman

  • EMAIL: [email protected]

  • MUCK RACK URL: https://muckrack.com/bethbrav

  • DEADLINE DATE: 2025-06-12

  • DEADLINE TIME: 12:00 pm

  • TIME ZONE: Eastern Standard Time

QUERY: I'm looking for fitness experts, podiatrists, shoe retailers, or shopping experts who can share tips about how consumers can save on the cost of walking shoes and make the pairs they own last longer.

AOL want to speak to your brands dermatologist/Trichologist about hair thinning. Here’s the query:

I'm looking for a dermatologist or trichologist to provide insight on hair thinning/hair loss. Specifically, I'm looking for answers to the following questions:

  • What are common reasons for hair thinning?

  • What's considered "normal" hair loss vs "abnormal" hair loss?

  • What are the pros/cons of using shampoo treatments for hair thinning over other types of treatments?

  • Are there certain ingredients in shampoos that can boost hair growth? What are some popular ingredients that work well as an OTC treatment?

  • Are there certain shampoo ingredients people should avoid for thinning hair?

  • Do you have certain go-to shampoo products/brands that you often recommend to people who want to regrow thinning hair? Why? (Unless I get your explicit permission, I will not use your name to promote a specific brand, this is just to help me guide my research)

Pitch directly via Qwoted (2 free responses)

Evelyn from Telegraph and The Guardian is looking for nutrition experts to comment on new research finding that Omega 3 can slow down the ageing process for a Living360 article. Pitch your product directly to her via: [email protected]

GLAMOUR UK needs comments about flower delivery services and letterbox flowers for Valentine's Day. London-centric mostly. Pitch Georgia directly with suggestions via [email protected]

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Family and Lifestyle

Parents.com wants to speak to Children's Bike retailers to help re-write this kid's bikes roundup (https://www.parents.com/best-kids-bikes-7852233).

Looking for experts in children's bikes, pediatricians., retailers, etc

Pitch directly via Qwoted (2 free pitches for free accounts)

Home and Garden

HomeStyle needs experts on Feng shui interior design principles to apply to your home. Pitch Erik directly via his email address supplied

QUERY: Hello. I am a reporter for HomeStyle, a nationally syndicated home improvement/design section published weekly in newspapers across the country. I’m looking to interview interior designers, home decorators, Feng shui experts, home improvement professionals, homeowners, and other experts for the following story:

Feng shui interior design principles to apply to your home. Below is a list of questions I’m seeking answers to. I can only conduct email interviews (please email me back full-sentence written responses that I can use as quotes). My deadline is noon central, Thursday, February 13, 2025. Thanks!

QUESTIONS:

  1. Please explain what Feng shui is and its origins as an interior design principle.

  2. What are the pros and cons of applying Feng shui interior design principles to your home?

  3. Who are good candidates for implementing Feng shui into their home designs and why?

  4. Please suggest modern worthwhile Feng shui interior design approaches readers should consider in their homes, with details.

  5. Overall, is Feng shui still trendy and topical, or has the Feng shui trend died out?

  6. Any other thoughts, tips, or suggestions on this topic?

  7. What is your full name, title, company, city/state location, and email address?

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HomeStyle needs experts on Pet-friendly home decor items Pitch Erik directly via his email address supplied

QUERY: Hello. I am a reporter for HomeStyle, a nationally syndicated home improvement/design section published weekly in newspapers across the country. I’m looking to interview interior designers, home decorators, pet experts, homeowners, and other experts for the following story:

Pet-friendly home decor. Below is a list of questions I’m seeking answers to. I can only conduct email interviews (please email me back full-sentence written responses that I can use as quotes). My deadline is noon central, Thursday, February 13, 2025. Thanks!

QUESTIONS:

  1. Please explain what “pet-friendly” home decor” is and what it’s typically made of.

  2. Does “pet friendly” mean it’s safe and/or sturdy enough for dogs and cats? How do you define “pet friendly” in this context?

  3. Please provide some examples of pet-friendly home decor you can purchase today, and indicate where you would recommend putting this decor. This is the heart of my story, so please devote extra attention to your answers here.

  4. Even if retailers or stores do not specifically sell products advertised or listed as “pet friendly” home decor, what are some decor items you would recommend that are already pet-friendly/safe, or how can you make existing home decor pet friendly/safe?

  5. What are some home decor products/items that are definitely not pet-safe/friendly that readers should avoid?

  6. Any other thoughts, tips, or suggestions on this topic?

  7. What is your full name, title, company, city/state location, and email address?

HomeStyle needs experts on sustainable decor to use in your home today. Pitch Erik directly via his email address supplied

QUERY: Hello. I am a reporter for HomeStyle, a nationally syndicated home improvement/design section published weekly in newspapers across the country. I’m looking to interview interior designers, home decorators, sustainable home experts, home improvement professionals, homeowners, and other experts for the following story:

Sustainable decor to use in your home today. Below is a list of questions I’m seeking answers to. I can only conduct email interviews (please email me back full-sentence written responses that I can use as quotes). My deadline is noon central, Thursday, February 13, 2025. Thanks!

QUESTIONS:

  1. Please explain what “sustainable” means today when it comes to home decor.

  2. Please provide some examples of sustainable decor that owners of homes may want to purchase and use, with details and also mentioning the type of materials these decor are made of. This is the heart of my story, so please devote extra attention to your answers here.

  3. What are the pros and cons of using “sustainable” decor versus other types of (non-sustainable) decor?

  4. Is sustainable type decor more expensive or harder to find?

  5. Are we going to see more sustainable decor materials and products in general in the future? Why/why not?

  6. Any other thoughts, tips, or suggestions on this topic?

  7. What is your full name, title, company, city/state location, and email address?

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Food

The Spirits Business would like to hear from US spirits brands that source some/all of their core ingredients (such as rye, wheat, corn etc) from Canada or Mexico. For inclusion in The Spirits Business.

Deadline EOD 14 Feb. Pitch Georgie directly via: [email protected]

Association of National Advertisers is seeking experts on marketing impacts of food labeling changes and proposals.

I'm looking for experts to weigh in on how new food and beverage labeling requirements and proposals will impact brand advertisers. The Surgeon General's proposal to add cancer warnings to alcoholic beverage labeling and the FDA's update of the term "healthy" and ban of Red Dye No. 3 raise questions for food and beverage marketers. I'd love to hear from brands and other experts about: Best practices and preemptive moves brands can make to not run afoul of labeling changes. Tangible guidance about how to comply with the new "healthy" label requirements. The need for marketers to work more closely with product developers and compliance departments. Insights about whether alcohol brands would be better off proactively adding cancer warnings, even if it doesn't become a requirement soon. Could that improve a brand's position and trust with customers? *Does this offer an opportunity to refresh brands and messaging?

Pitch directly via Qwoted. (2 free responses for free accounts)

Deadline: February 18th

The Spirits Business is looking for Spirits brands or producers to speak on Trump’s tariffs on Mexico and Canada.

They are specifically looking to speak with spirits brands, producers, distributors and importers from Mexico and Canada about what measures will be taken during the 30 day delay to Trump’s tariffs on Canada and Mexico to prepare for the chance that these tariffs will still come into place.

Similarly, keen to speak with US spirits brands that would be affected by retaliatory tariffs.

Pitch directly via Qwoted (2 free pitches for free accounts)

Deadline: February 13th

Till next week,

Ada