The Beauty Trend Attracting 17K+ US Monthly Searches With No Serious Competition

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Hello, Ecom Champs! 👋

This week, I’m really excited to share this beauty trend I found which seems so good to be true, I’m certain I’m missing something. But first, let’s delve into our news, tips, and tools to boost your sales —

This Week:

• Google Product Studio’s new AI-powered video tools

• The power of email segmentation before BFCM

• 60-Minute Challenge: Segment your email list

• Trending Product: Lash clusters

🎥 AI-Powered Videos: Your New Sales Weapon

Last week, Google’s Product Studio introduced AI-powered video creation tools to make it easier for you to produce high-quality product video assets.

Here’s how it works:

1. Pick a product you want to feature in Google Merchant Center

2. Select a video theme that aligns with your brand.

3. Google’s AI tool does the rest—transforms your product images into eye-catching videos with highlighted key features, enhanced visuals, and even extra customizable audio.

No more lengthy editing sessions! You can download and use these videos in Google Ads, your website, or your social channels—wherever else you need to connect with potential customers!

📈 Growth Hack: The riches in the email segments

One of the biggest mistakes you can make in Q4 is treating all your customers the same. Email segmentation is the perfect antidote to this, driving up to 760% more revenue than one-size-fits-all blasts.

Here’s how to make segmentation work. Split your customers into 2 general categories:

Category 1: VIPs - These are your ride-or-dies. They’ve spent money with you before, and they deserve special treatment. Send them early access offers or exclusive deals, and make them feel valued with a personalized touch.

Category 2: Non-Buyers: Your job is to convert window shoppers into buyers with extra discounts, bundle deals or content designed to educate and position your product as a solution.

🛎️ How about SMS?: While SMS isn’t as good as email for customer engagement, November is the month to go all-in. Get your BFCM shoppers on your SMS list with irresistible last-minute deals, countdown reminders, and urgency-driven offers.

💪 60-Minute Challenge: Segment & Test

You’ve got 60 minutes to work some magic on your email list! This week, segment your list into categories, ready for your holiday season messaging

1. Review your current segments—VIPs, buyers non-buyers, unengaged, abandoned cart,

Here’s a free worksheet (make a copy, then edit) to get you started.

✨ Trending Product: Lash Clusters

Lash clusters are false eyelashes made up of multiple lash strands bound together, giving a fuller, customizable look.

Why they’re a hit:

• Lightweight feel—great for everyday wear. Also easy to ship locally with a 3PL

• Customizable look—apply more or fewer clusters depending on how dramatic you want your look to be.

• TikTok Buzz—Beauty influencers love them, and so do customers.

The crazy thing about this trend is that there’s no clear leader in the space. This product gets 17k monthly searches from the US alone, but has a keyword density of 0 - signalling very little competition!

Now, when we break down the nature of the search queries, it appears customers are willing to part with cash to get them done locally (cluster lashes near me), DIY (how to apply lash clusters), or figure out value for money (how long do they last?)

By all indications, this opportunity is in the “Bitcoin in 2018” stage.

💡 How to leverage this trend: 

• If you’re in the beauty space, offer lash cluster kits to diy’ers. Create a tutorial to drive conversions. Customers love visual guides, and lash clusters offer endless possibilities. Be the Paddie of lash cluster kits.

• Offer product bundles - lash clusters + other eye products or

• Target and supply local beauty businesses

Final Note:

Want to be a top-tier seller this Q4? It starts with being proactive and strategic. Use AI videos to captivate shoppers, segment your email list to drive more sales, and jump on the latest beauty trends to stay ahead of the game.

Let’s crush it this holiday season! 🚀

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To your success,
Ada at Sellify