Sleeping on organic (no ads) sales via Google Shopping?

In partnership with

Hello Sellify Team!

Ada here, with this week’s lowdown to improve your store’s performance by 1%.

Today:

1. Google Merchant Center Next: Don’t Miss Out

2. Growth Hack/Case Study: Get more Google Shopping Traffic

3. Trend Alert: Whole Body Deodorant

4. Challenge: Get 1% more traffic through Google Shopping

😴 Don’t get left behind: Google Merchant Center Q4 changes

If at least 10% of your product range appears organically in Google Shopping search results, pay attention. 

From September, your Merchant Center account becomes Merchant Center Next. This means that you’ll:

1. Get access to the AI-enabled content creation tool, Product Studio. (More on why this matters and how to use it below)

2. Be able to view all your insights at a glance, for faster decision-making

3. Be able to compare your store’s trends with search trends in your niche side-by-side

Sounds like a game changer for traffic-multiplying data. Get the full gist here.

Growth Hack: Redirect Google Shopping traffic to your store 

And if you’re not actively optimizing your products for Google Shopping’s organic traffic placements, you’re leaving money on the table.

It’s easy to confuse standard Google search results with Google Shopping results. Don’t. When optimized, your store appears in Shopping results appears (for free, and under the “Products” tab) with a product image, price and link to your store.

Like OwlsMatrix appears when you search for “funny golf shirts for women” for example.

To learn how Google chooses which stores to feature in Shopping results, I looked at the results of searching for “funny golf shirt for women”

Owlsmatrix stands out, outperforming eBay, Etsy, Spreadshirt and co.

Builtwith tells us that Owlsmatrix is a Shopify store running a custom theme, with Google Analytics, site tag and Google customer reviews installed.

Ahrefs tells us it only started receiving organic traffic in 2021. So store age is no barrier to organic results, it seems.

Now, to the meat and bones.

Images appear to play a huge role in Google Shopping results. 

• Almost all featured images have a white background for the main image. 

• All featured images are crisp, clear, and take up > 70% of space

• With/without models, Google doesn’t care

• All product titles have a variation of “women’s golf shirt”

To keep this short, let me know if you’d like a deep dive case study into Google shopping results and I’ll create one for you. 

Challenge: Optimize Your Store’s Performance in Google Shopping 🚦

This week, set 60 minutes aside to make highest positive impact on your Google Shopping traffic and sales in Q4.

• Dust up your Google Merchant Center Account

• Go to Products > Needs Attention and work through the list.

• If you have spare time, review your main background images and swap dark backgrounds for light.

  Tip: Use the Product Studio to get through these quickly with AI.

Trend Alert: Whole Body Deodorant💧

Whole body deodorants bring odor protection for various body parts - not just underarms. They are usually aluminum-free products made for customers seeking more comprehensive odor protection.

Since December 2023, searches for “whole body deodorant” have surpassed that of the previous 20 years, attracting $2M in monthly sales. 

Here’s how you can jump on the trend:

• Personalization is key in health and beauty. Test personalized offers and formulations e.g whole body deodorant for men, for sensitive skin, for oily skin, etc

• Test different applications (sticks, sprays, etc)

• Explore alternative scents, as scent was the No. 1 complaint if the leading brand

From our Partners

Save 13 Hours Weekly of Podcast Pitching with PodPitch.com

The best way to advertise isn't Meta or Google – it's appearing on dozens of podcasts that your customers already love.

You could write a few emails yourself to podcast hosts...

Or you could automate thousands of emails going out weekly, pitching your people as the PERFECT next podcast guest.

With PodPitch.com...

• Log in with your email

• Load your brand info

• Click "automate"

Emails pitching your team as the perfect next guest will start sending out automatically to podcast hosts.

Big brands like Feastables are already using it instead of expensive PR Agencies.

Get your FREE personalized demo!

That’s all, folks!

Stay fresh, stay innovative, and, as always, happy selling! 🎉