Shopify store funding + Organic traffic fixes

Get funded, Get seen

Author

Ada at Sellify
June 17, 2024

Happy Monday to 8,608 fearless Shopify entrepreneurs eager to crush it this week

Ada from Sellify Club here, with another issue of the Shopify newsletter designed to improve your store by 1%. 

Today’s edition is short but packs a punch, so grab a drink as we delve in. 

What you’ll learn:

  • Need a cash injection? Apply to the Verizon Digital Ready Fund

  • Organic Traffic: Why your game is weak

  • SEO Crash Course from Brian Dean (Backlinko)

  • 60-Minute challenge to improve your organic traffic by 1%

  • Trending Product: Nut Milk Makers

💰 Verizon Digital Ready Funding: Still time to apply!

If your store could do with a non-repayable $10k grant, listen up. Verizon’s Digital Ready program is offering Shopify sellers free courses, educational resources, and the chance to apply for $10K in grant funding.

But you can’t apply for the grant right away. Here’s what you need to do: sign up on the Verizon website and complete at least two of the following: courses, live coaching, or community events. Once you've done that, you can submit your grant application. Closes by June 28, 2024.

Need a little more than $10K? Try Shopify Capital

😪Decent Sales, Weak Organic Traffic?

Can’t figure out why your organic traffic game is wack? Your SEO infrastructure is probably broken or non-existent. Here are some possible reasons why:

  • Poor keyword research

  • Content quality

  • Too few backlinks

  • Slow page speed

  • Mobile unfriendly

For a deep dive into on-page SEO for Shopify, check out this Reddit post

🛠️How to up your organic traffic game

On-page SEO is only part of the picture. There are tons of angles to optimizing SEO. If you’re serious about upping your SEO game, you need to follow a comprehensive Shopify SEO checklist.

You should start with an SEO audit, carry out keyword research, set up your store’s technical infrastructure and carry out some on-page optimization for specific pages you want to send traffic to. Not easy, but doable!

SEO Crash Course from the Greats

If you need help understanding the fundamentals of how SEO works, invest some time watching this post-2020 classic from one of the most respected voices on SEO

⏰ 60-minute challenge

Got an hour to spare this week? Let’s make it count! ⏳

  • Install PluginSEO and run an SEO audit on your store.

  • Implement 1 fix.

  • Sign up to HARO (Help a Reporter Out) for free, to start responding to queries and getting backlinks to your store.

  Image Credit: Google Trends    

Nut Milk Maker 🥛

Nut milk makers are purpose-built devices that health enthusiasts use to make plant milk from almonds, cashews - literally about any nut.

Searches for one brand, “Nutr milk maker” have skyrocketed by 1500% over the past 5 years. A popular nut milk maker product generates about $64K/month on Amazon. 

How you can make some dosh from this trend:

  • Design, sell or supply nut milk bags. There are 1,000 searches each day for “nut milk bag” - basic cotton bags used to squeeze and strain the nut milk.

  • Focus on Niche Markets: Sell specialized nut milk makers for specific nuts to suit different tastes - tiger nut milk maker, macademia nut milk maker, etc.

Now go boost those sales!! 🚀 

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Finally…

Want to feature in future editions (and maybe in our DR 54 blog)? Reply this e-mail with the subject “Topic Calendar” and we’ll send you our editorial calendar to pick your topic of expertise. As a Sellify Club member, you get first digs!

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