Shopify sellers, your trade tariff update

In partnership with

Welcome back, e-commerce trailblazers!

This week, we’re talking about:

• how US trade announcements affect your Shopify store

• hacking your store’s growth using strategic partnerships

• your weekly 60min challenge

• weird ecom trend: mushroom decor.

Let’s dive in.

Industry Update: Shopify’s Big Local Play

In response to the recent trade wars announcement, Shopify’s CEO just dropped a game-changing update. He’s advocating a “Buy Local” campaign in all but 1 of the countries involved) (US, Mexico, and Canada).

To implement this, Shop.app is launching a “buy local” option at some point today “App Store review willing”.

For you, this means more visibility if you ship locally/have a physical store, more opportunities to compete with big retailers on proximity, another reason to optimize your Shop.app presence ASAP. (If you don’t have a presence on Shop app, start by downloading it from the Shopify marketplace)

Could this be a shift toward hyper-local e-commerce? We’re watching this one closely.

Growth Hack: The Power of Strategic Partnerships

If you’re not tapping into social media partnerships, you’re leaving money on the table. Just ask Tiem Athletic. Once they found their winner, (spin cycling trainers), they leveraged partnerships with spin class instructors and boutique gyms to put their cycling shoes directly in front of the right audience.

There’s a boatload of posts like these all over Instagram, with prominent figures in the spin cycling world plugging away at these trainers

Why it works:

• You instantly gain access to an engaged, relevant audience.

• Social proof from trusted figures makes conversions easier.

• You create a win-win relationship—partners get content, you get sales.

Now, here’s your challenge for the week: Start growing your Instagram account by reaching out to potential collaborators. Find influencers, niche experts, or local physical businesses that align with your brand and send that first DM today!

If you need an extra hand or a working strategy, I got my hands on the Instagram influencer strategy and system that Blendtec used to gain $100K in extra revenue. Grab it here for free to help guide your decision-making.

Alternatively, you can pick the low-hanging fruit, and find influencers inside your customer list, as Luke shows how below.

Double Your Referral Revenue in One Chat

I’m Luke, a referral marketing nerd who’s helped brands boost referrals to 10% of revenue (most only get 2%). Let’s chat for 15 minutes, and I’ll show you how to unlock hidden customer value.

I only work with 5 brands per month so be quick.

👉 Book a no-pressure chat with me!

🍄 Trending: Mushroom decor is blowing up (for some reason)

If you’ve spent five minutes on Pinterest lately, you’ve probably seen mushroom decor everywhere you turn. From mushroom lamps to psychedelic wall art, the demand is wild.

Fans say the aesthetic “radiates psychedelic energy” without any… actual psychedelics.

As you can see, there are 4,400 monthly searches from the US alone (with zero keyword competition). Amazon is the Number 1 destination for these searches, so this is a highly commercial keyword.

How you too can cash in:

• If you sell home decor, consider a mushroom-inspired product line.

• Even if you’re in fashion, stationery, or accessories, psychedelic-inspired designs are trending hard. Try these designs.

• Lower your risk by testing print-on-demand mushroom decor upsells.

💡 Final Thought: The biggest wins come from staying ahead of the curve. Whether it’s hopping on a design trend, forging partnerships, or optimizing for local e-commerce, now’s the time to take action.

Hit reply and tell us—what’s the next trend you’re betting on? 🚀

Cheers,
Ada