Shopify payouts delayed? | BCFM creatives cheatsheet

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Hello, Rockstar!

Now that we’re in full swing, I hope you’re taking the time to execute, measure, reflect and double down on what’s working.

To help refine you’re execution, I’ll share my findings this week on:

• Shopify Finance

• BCFM Creatives that worked for others

• Your weekly challenge

• Trending product: Gaming earbuds

What’s New: Shopify Finance

If you’re missing the Shopify “Payouts section in your menu, no, you haven’t imagined things— Shopify moved things around when it recently launched Shopify Finance.

With this update, Shopify has relocated all finance-related matters - Shopify Capital, Credit, Balance, and Tax under one dashboard.

So, now you’ll have to go to Finance > Payouts to find your pending/historical payouts. Here’s what the new addition looks like in my store:

So far, the temperature around this update seems negative. Some Shopify sellers have reported delayed payouts (5 business days vs. 1 previously), and others find more clicks to find things annoying.

Shopify says that merchants now have quicker access to capital, and funds, but clearly, that doesn’t seem to be the case. If you’re looking for other funding sources, check out this spreadsheet.

If you’re having problems with the update, visit the dedicated Shopify Finance help page for guidance (must be signed in to your store)

P.S Shopify Supply is looking for suggestions. Got any?

Growth Hack: BFCM Creative Tips For Conversions

In Q4, creativity doesn’t mean coming up with new ideas—it means sticking with what works. Here are a few proven tips you can apply to your BFCM creatives over the next few days.

• Repurpose Top Performers: Duplicate your best-performing ads, slap a BFCM sticker on them, and watch the engagement soar.

• Add a Gifting Angle: Same creatives, but tweak your messaging to focus on the gift-giving spirit. Add phrases like “Perfect Holiday Gift!” or “Give the Gift of [Your Product]!” to tap into those shopping triggers.

• Show Your Warehouse: Show customers the hustle behind their orders. Warehouse shots and “behind-the-scenes” content build trust and excitement, showing you’re ready for the BFCM rush.

• UGC with a Twist: Give User-Generated Content a personal touch. Try founder-led UGC where you (or your founder) talk directly to customers. It builds a genuine connection that stands out amidst all the holiday noise.

DennyDara explains exactly how to execute these in this 8-minute vid 👇

🎯 Weekly Challenge: Refine Your BFCM Ads

Take an hour this week to go over your BFCM ad creatives with a fine-tooth comb. Think about:

• What’s resonated most with your audience?

• Are your best performers ready for a BFCM facelift?

• Requesting warehouse images to share with your audience.

What’s Trending? Gaming Earbuds Are the Next Big Thing

Gaming earbuds are blowing up, and it’s not just for hardcore gamers anymore. Their high-quality audio combined with noise-canceling features make them popular with people who game on mobile phones and consoles.

One brand saw searches increase by 1800% over the last 5 years

Here’s how you can take advantage of this trend:

• Test adjustable phone stands to audiences interested in marathon gaming sessions.

• Upsell/cross-sell Bluetooth gaming Mice

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Need a hand or have questions? We’ve got your back. Drop us a reply, and let’s make this a holiday season to remember! 🎉

Happy Selling,

Ada