Are you ready for Google Shopping's AI upgrade?

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Hey Savvy Seller!

Hope you’ve had a nice, restful weekend, as we gear up for entry into the biggest month of Q4. Before we delve in, just thought to share one Shopify store’s pre-launch offer we found interesting.

With that being said, here’s your scoop:

Today,  

• The new AI-powered Google Shopping

• How to reach out to influencers

• Challenge

• Trend: Dog car beds

🔥 Google Shopping is now powered by AI

Your store now has the potential to feature in the > 1 billion daily visits that shoppers make to Google.

For shoppers, Google is rolling out an AI-powered shopping upgrade with:

• AI-Powered Product Recommendations: Google has paired 45 billion product listings with Gemini models to make Google Shopping an ultra-personalized experience.

• Streamlined Shopping Research: Shoppers will now see an AI-generated summary with key features and comparisons, cutting down research time and helping them buy with confidence.

For sellers, this means that those little product optimizations now matter A LOT for getting you more sales. And while the example features top brands in Google’s results, we’ve previously covered how small Shopify stores have outranked the likes of Adidas and Amazon in Google Shopping results.

👉 P.S: I noticed a small, but powerful detail in the AI results page – I don’t know if you noticed it too… YouTube influencers. Looks like YouTube influencers have the added benefit of being able to improve your store’s performance in Google Shopping. Time to rearrange your order of priority for picking influencers?

🪄 Growth Hack: How to reach out to influencers

In their research study, Modash found that 50% of businesses use a message template to reach out to influencers.

You probably should, too using a template with 3 core components:

• Greeting

• Personalization

• Templated intro

• CTA

And if you’re wondering if it’s worth it, influencer marketing fanboys report that the method generates 11x ROI over other forms of digital advertising. Even if they are off by 50%, 5.5x ROI is still a decent return so it’s worth a shot.

⚡ 60-Minute Challenge: Start your influencer outreach campaign

If you need to see what a template for reaching out looks like in practice, here you go.

Use this guide to reach out to influencers in your niche.

If you need to find influencers to promote your products, there a Google sheet spreading around containing hundreds of influencers you can reach out to.

🐾 Trending Product: Dog Car Beds

Dog car beds are taking over TikTok (some videos with over 2 million views!) and for good reason. These pet beds are designed to keep dogs comfortable and secure while traveling, and they’re particularly popular among pet owners with anxious dogs or pets with joint issues.

How to leverage this trend

The trend of pet anxiety beds is only growing. Designed to mimic an animal mother’s fur, these beds provide pets with a sense of calm and comfort. Startups like Fable Pets and Active Pets are leading the way, and customers can’t get enough.

👉 Action Step: If you’re in the pet market, consider adding dog car beds or pet anxiety beds to your store, using a 3PL to stock them closer to your customers. Their trending appeal could be a quick win for Q4!

From Our Friends

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• Pay influencers only with products

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Did this help? Share it with your team, or forward to a friend who’s also in the game. Here’s to an incredible Q4! 🎉