New "AI for organic traffic" hack | Amazon's new AI agent

Author

Ada at Sellify
April 14, 2025

In partnership with

How’s it going, ecom crew?

It’s been a busy week in the world of ecom, so let’s delve in:

  • Amazon’s new AI feature

  • Growth hack: using AI for SEO

  • Weekly challenge

  • Ecom trend: Junk journals

Amazon is testing its AI-feature: “Buy for Me”

Amazon is testing a new AI-powered feature called Buy for Me. It’s still in beta, but the idea is pretty simple: shoppers can buy products from your brand’s website…without leaving the Amazon app.

Say a customer is shopping for something that Amazon doesn’t sell, but your brand does. Amazon’s AI steps in, places the order for your customer, and checks out all inside the app.

This is quite cool because…

  • You don’t need to pay and Amazon doesn’t take a commission (yet!)

  • Your brand gets visibility and orders inside Amazon

  • You don’t need to join Amazon’s merchant program

Right now, this is limited to a small group of brands and customers in the U.S., but it’s something to watch. If you are a brand who would like to participate in this service, you can check out the brand page or contact Amazon: [email protected]

P.S if you prefer sending customers direct to your store and converting them, Black Crow AI can help with improving your customer conversions.

Turn one-time buyers into repeat customers

Black Crow predicts when your customers are most likely to repurchase if given the right nudge at the right time and automates pre-built flows to drive conversion.

Powered by a custom built AI model for your brand that personalizes product recommendations, these flows improve repeat purchase rates by 15%.

It seamlessly integrates with your existing email/SMS tech and consistently outperforms traditional setups with complicated logic that can be a burden to maintain.

Shopify brands with $2M+ in GMV get a $100 gift card just to take a demo.

Growth hack: Use AI to fix your SEO

You can also use AI in your store to rank higher on Google and get more store visits/sales (especially if you’ve wasted many many trying to get organic traffic)

Lately, we’ve been testing a different AI-powered approach to ranking organically on Google. And it’s working.

It’s working because it strictly follows Google's Search guidance (released Feb 2023) which rewards good quality content.

Basically, you:

  • use Google Search Console to identify your poor-performing product pages

  • find better versions of these keywords using something like Ahrefs/Semrush (high vol, low comp)

  • get Plug In AI and put your best version into your product pages

  • click on “Generate” and the tool *automagically* optimizes your product descriptions, meta data, title… basically whatever is killing the page’s performance

  • Sit back and enjoy a cup of coffee with the time you saved!

You can learn how it works in this Ecommerce Coffeebreak podcast.

Shall I create a video walking you through the process?

Login or Subscribe to participate in polls.

Challenge:

Take 20 minutes this week to test Plug In AI in your store for free today

Ecom trend: Junk Journaling

You might’ve seen this pop up on TikTok… junk journaling is having a moment. It’s a creative, personalized way of journaling that’s part scrapbooking, part art project.

People take old notebooks or hardcover books and decorate them using things like:

  • ticket stubs

  • magazine clippings

  • photos

  • dried flowers

  • packaging or fabric scraps

For a lot of people, it’s become a helpful way to unplug and relax. Some say it even supports their mental health.

Several junk journaling videos have hit over 4 million views, and the trend fits right into a bigger movement around hands-on hobbies like crochet, hand lettering, and DIY crafts.

If you’re in the craft space…or even in stationery, home goods, or gifting, it could be a good niche to explore.

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That’s it for this week.

Catch you next week with more.