Media Outreach Opportunities: Your Secret Q4 Traffic Weapon

Author

Ada at Sellify
September 30, 2024

In partnership with

🚨 Meta Unveils New Ad Tools for Holiday Shoppers

Meta is pulling out all the stops in Q4 and has recently launched new ad tools to help you convert more scrollers into buyers. You can access these tools via your AI-enabled Advantage Shopping+ campaigns.

There’s a long list of tools, but here are our favorites:

  1. Promo Codes As A Lead Magnet: Lets you feature promo codes directly in Instagram and Facebook ads, lowering the barriers to potential customer interactions. Use these to attract and convert cold leads into customers.

  2. One Creative, Multiple Landing Pages: You can add multiple landing pages to a single image/video creative. Use this to gain brand recognition, while increasing conversions with tailored offer pages.

Check the rest out here and get your campaigns primed for the festive rush! 🎄

🎯 Q: How Do You Find Customers For A $65 Chopping Board?

A: Publish it in a gift list for people seeking $65 chopping boards (like SnowPeak did)

In June, Harpers Bazaar released a list titled “65 luxury gifts for men who deserve to indulge”, featuring Snowpeak (built on Shopify) alongside Burberry and Saks.

And the cost? Probably not as much as you think - at least not “cash-wise.”

You can get media coverage for your brand without spending a fortune. Just keep your ears close to the ground and pay attention in spaces (e.g Twitter, Qwoted, Connectively) where journalists ask for product roundups.

Sometimes, they ask for a sample of photographs; other times, they might ask you to sponsor a giveaway. Respond to these quickly, as you might get many $$$ worth of advertising + backlink credibility for nothing.

Press releases and media coverage can open doors to new customers this holiday season. Start building those relationships early to get featured!

🎯 Challenge: 5 Press Opportunities You Can’t Miss

Ready to get your product featured in holiday gift guides? Journalists are now accepting holiday product pitches, and here are five press opportunities you can take advantage of:

  1. Medscape is looking for holiday gifts for health professionals. Pitch yours here (Deadline Oct. 3rd)

  2. LuxBeat Magazine is looking for high-end gifts for the holiday season. Pitch here (October 11)

  3. IOT for All is looking for smart tech gifts to feature in its holiday gift guide. Pitch here (Deadline Oct 10)

  4. Amazing Destinations Magazine is looking for products to review and feature. If you would like your product considered, email [email protected]

  5. Times of San Diego is looking for suitable gifts for men, women, and kids. Pitch here (Deadline Oct 30)

Invest 60 minutes this week to pitch your product for one (or all) of these opportunities, and get your brand in front of the holiday shoppers

P.S. Please note that dropshipping-from-China stores are very unlikely to be considered for these features, as some journalists will also report on delivery times. If you run a dropshipping-from-China business model, it might be a good idea to find a US-based 3PL to warehouse your stock for dispatch to customers, at least over the holiday season.

BIAB (Builder in a Bottle) nails are marketed as an alternative to traditional gel and shellac manicures, offering durability without damaging your nails.

The hashtag #BIABnails has over 1.8 million posts on Instagram, showcasing the growing trend thanks to beauty influencers. Customers buy BIAB nails to solve the problem of gel manicures that can weaken nails over time and shellac’s short lifespan of only two weeks!

How you can jump on this trend:

  • Test other gel manicure alternatives such as niche press-on nails or nail stickers

  • Explore hypoallergic biab nails/sensitive skin formulations as allergic reactions seem to be a popular complaint with these products

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That’s it, Sellify Club.

Till next week,

Ada