Instagram's algorithm has evolved. Your strategy should too.

Hello 8,000+ Sellify Club members!

Another Monday, another day to get Q4 ready. Here’s what we’ll cover this week to help you get there:

• Instagram Algorithm Update: Don't Get Left Behind

• Influencer Insights: Partner Up For Success 

• Trend Spotting: Mesh Ballet Flats (7200% Organic Growth!)

• Challenge: Find your Influencer Match

Industry Insight: Instagram Algorithm Switcheroo 📈

Instagram has recently changed its algorithm, and sends now rank high on the priority list. In case you’re wondering, a send is when someone shares a post via direct message or to their story. Instagram classes this as engagement gold, and rewards “highly sent” posts, with more engagement 🌟 

The question is - can you milk this algorithmic change to increase your brand’s engagement (and sales) via Instagram? You absolutely can! Here’s how:

1. Create Shareable Content: Craft posts that people can't resist sharing. Include funny memes, inspiring quotes, or eye-catching visuals in your posts. 📸

2. Engage with Your Audience: Respond to comments, and DMs, and engage in conversations. The more interaction per post, the better! 🗣️

3. Use Hashtags Wisely: Don’t just throw in random hashtags. Use relevant, pre-researched hashtags that your target audience recognizes and follows

4. Use All Features: Reels, Stories, Lives—Instagram rewards users who utilize all its features. Mix it up to keep your audience engaged.

For more details on why sends matter and how to leverage them, check out this insightful article. 

Growth Hack: Collaborate Profitably With Influencers 🌟

If you’re looking to skyrocket your brand’s visibility and sales, don’t underestimate the power of influencer collaborations. However, there is a wrong and a right way to go about collabs to avoid wasting your efforts and getting nothing back. Some tips:

1. Find the Right Ones: Find influencers whose audience matches your target market. Use tools like Collabstr, Upfluence, and a good ‘ol hashtag search🔍

2. Check Engagement Rates: Don’t be fooled by follower counts alone. High engagement rates mean their followers are genuinely interested. 📊

3. Reach Out with a Personal Touch: Craft a personalized message that shows you’ve done your homework and appreciate their work. 🤝 

4. Offer Value: Propose a win-win collaboration where both parties benefit. Whether it's free products, payment, or a shoutout, make it worth their while. 💸

Dive deeper into influencer magic here

Challenge: Create your Q4 influencer list 📝

This week, take 60 minutes to create a list of influencers you want to work with in Q4.

We’re probably only a matter of weeks away from things heating up and popular influencers getting fully booked. So now’s the time to get in there early and create a list of potential influencers to collaborate with. Look for those who align with your brand’s vibe and have an engaged audience.

Start with 10 names and reach out to them this week. This way, you can test out their services and separate the lemons from those likely to blow up your store with sales. 📩

Trend Alert: Mesh Ballet Flats 👟

Mesh ballet flats are minimalist, soft-soled ballet shoes featuring lightweight mesh material for comfort and breathability. The explosive growth of this product probably comes from their potential for easy shipping/storage (for sellers), and their minimalist comfort (for buyers). Organic search for “mesh ballet flats” has grown 7,200% in the last 6 months, attracting 143million views on Tiktok.

How you can leverage this trend:

• Upsell and cross-sell mesh ballet shoes with complimentary products

• Test mesh ballet flats for various customer categories (e.g for kids, for work, for wide feet, etc)

• A common complaint is that these flats can cause blisters. Start a blister-free mesh ballet flats brand.

A word From Our Friends

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Remember, in the ever-changing world of eCommerce, staying adaptable is key. Now, go out there and make those sales soar! 🚀

P.P.S

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Till next time, Sellify Club. 

Cheers to your success🥂

Ada