Google + Amazon's Latest Conversion Game-changer, Open Earbuds Trend

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Hello, eCommerce Champions! 🏆

Q4 is upon us, and it’s time to kick your eCommerce game into high gear. Here’s your weekly guide to boosting your store’s performance by 1%—because those small, consistent improvements add up to BIG gains. Let’s get started! 🚀

• Google + Amazon: The Integration You Can’t Miss

• Growth Hack: Revamp Your Email Game

• Challenge: Rethink Your Email Strategy

• What’s Trending: Open Ear Earbuds

🔗 Google + Amazon Multi-Channel Fulfillment: A Game-Changer

Big news, everyone: Google is integrating with Amazon Multi-Channel Fulfillment. This integration allows retailers to display their Amazon shipping speeds directly in Google search results. Translation? With clearer delivery expectations, your products stand out in Google Shopping Ads, so you can capture holiday shoppers faster than ever before.

Here’s what you can expect:

• Visibility Boost: US Shopping Ads could see a 1.5% - 7.6% increase in visibility.

• Higher Conversions: Conversion rates up by 1.9% - 7.2%

💡 Pro Tip: To enjoy these visibility and conversion bounties, you’ll need to be registered with Amazon Seller Central and fill out the intake form in your Seller Central account.

💥 Growth Hack: Revamp Your Email-Sending Strategy

Your email list is one of your most powerful sales tools—but are you using it to its full potential this Q4? Here’s a winning formula to optimize your email marketing:

• Frequency: Experts reckon 3 emails/week is the sweet spot

• 80% Value, 20% Sales: Keep 80% of your content educational/informative/entertaining (tips, how-to’s, brand stories, etc) and the remaining 20% focused on flogging your products.

• Language Matters: Track reviews, customer inquiries, social media comments, etc., to learn your audience’s lingo. Then use their language in your emails—it’s relatable, builds trust, and increases open rates.

• Segmentation: Create segments based on store activity (product purchase type) and email activity (opened in the last 30 days, clicked on a link, etc)

Here’s what a real-life campaign strategy looks like (with results)

🧠 Challenge: Review Your Overall Email Strategy

Let’s take 60 minutes this week to look at your entire email strategy with fresh eyes and test some tweaks:

• Welcome Sequence: Make sure your new subscribers get a warm, engaging welcome. Here’s a cool mini tutorial to guide you through this.

• Abandoned Carts & Upsells: Review your offer and the language you use to convey it. This handy step-by-step case study shows how one brand 3x’ed its revenue using email

• Holiday-Specific Campaigns: Create excitement with limited-time offers, gift guides, or early-access sales.

🎧 What’s Trending: Open Ear Earbuds

Open-ear are innovative earbuds that sit outside the ear canal, allowing users to enjoy their music while staying aware of their surroundings.

💡 Trend Alert: Searches for "open ear earbuds" have skyrocketed by 8,200% in the past 24 months. With TikTok and Instagram buzzing about these, the demand is surging just in time for holiday shopping.

How to Monetize This Trend:

• Feature open ear earbuds in your store alongside tech or lifestyle products.

• Target commuters, athletes, and anyone who needs situational awareness while listening to audio.

Closing Thoughts

This Q4 is brimming with opportunities to drive sales. Between Google’s latest integration with Amazon and the rising trend of open ear earbuds, now is the time to act! 🚀

Want more tips? Forward this newsletter to a fellow eCommerce owner, and let’s grow together!

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Until next time,

Ada from Sellify
Your eCommerce Growth Partner