What to do when your conversion rate sucks 😔

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Welcome to the final month in Q2, dear 8000+ Success Club Champs!

Ada from Sellify Club here, with your weekly edition of the Shopify newsletter dedicated to improve your store by 1% this week. 

Here’s what you’ll learn today: 

• Why your landing page isn’t converting

• How to turn your landing page into a conversion machine

• How other Shopify stores improved conversions

• Are AI generated videos the future?

• 60-minute challenge

• What’s trending: Pilate socks

🛒 Conversion rate sucks? Here’s why

So your traffic campaign killed it, but did your visitors convert or did they exit without buying? If they exited, don’t get demoralized—fix your landing page. Here's why it’s probably the most likely culprit:

1. Negative First Impression: The human attention span lasts about 8 seconds. If your page isn’t engaging enough to grab attention in 8 seconds, shoppers leave with a negative impression before a chance to engage.

2. Low Trust Signals: Research says that 75% of us judge a company's credibility by its website design. If your store design doesn’t signal credibility, visitors ‘smell a rat’ and exit. 

3. Poor Communication: Your headlines, product descriptions, calls to action, all tell customers what to expect. If this information isn’t clear, they’ll leave. 

4. Site speed: 2024 is not the year to wait longer than 5 seconds for a page to load. If your site loads too slowly, your buyers lose interest and bounce before you can say “Check this out”

🛠️How to Go From “Meh” to Conversion Machine

• Use targeted, attention-grabbing headlines to quickly communicate your product benefits

• Feature high-quality images (lots!), preferably with your product in use

• Simplify your navigation by making it easy for visitors to find what they need

• Test strong calls to action (CTAs) that clearly tell visitors what action to take 

• Optimize for mobile by testing your pages on various mobile devices, as 50% of store traffic comes from mobile users

How Shopify sellers optimized their landing pages (with results)

30% ⬆️ conversions in 30 days with multiple steps

Forge, a Shopify Partner agency, increased a store’s conversion rate by:

1. Redesigning landing pages as part of an overall site rebrand

2. Using professional product photos featuring real people interacting with products

3. Adding social proof

4. Using copy to answer buyer’s decision questions, among others

30% conversion rate ⬆️with intuitive navigation

The game changer for Black and Ginger's landing page was intuitive navigation. Bamoozz (the agency in charge) created a user-friendly interface that helped visitors to find products effortlessly, with a seamless flow from the landing page to product pages. 

Source

Founder and Director, Sharon Chung thinks the change increased conversions because easier site navigation improved the user experience. According to her, the intuitive design reduced bounce rates, increased time on site, and boosted conversion rates by 30%.

What’s the future for AI generated videos?

AI-generated videos (which allow you create videos using text, audio or video files) will grow to a $1.08bn market in 2027. 

It’s easy to see why. Our appetite for video content keeps growing and AI generated videos don’t require specialized equipment, editing studios, or massive amounts of editing time. 

As a Shopify seller, the best way to leverage AI generated videos is by using it to create “how-to” videos for your products – as these show the highest consumption trend (28.5% of internet users).

A word from our sponsors

The secret to growing on LinkedIn in 2024

The secret to growing on LinkedIn in 2024

There's a rising demand for high-quality video content on LinkedIn. This presents a major opportunity for brands (and thought leaders) ready to step in.

Here’s how you can capitalize:

1. Grab your company's existing video assets, like interviews or webinars

2. Generate dozens of clips using OpusClip

3. Schedule your whole month’s worth of video clips on LI using our new Calendar feature

4. Reply to comments on your videos to foster your new connections

Want the full breakdown, with examples from companies like SaaStr and Chili Piper? Read it for free here

⏰ 60-minute challenge

What can you do in 60-minutes or less this week to improve your sales by 1%?

This week, carry out a mini-landing page audit and test 1 change.

• Review your navigation menu. Can your customers easily find what they need? 

• Change your headline. Is it clear enough? 

• A/B test your CTA buttons. Does “Get Yours Today” work better than  “Shop Now”? 

📈 What’s trending?

Image credit: GoogleTrends

Pilates Socks

Demand for pilates socks is growing. “Tavi Pilates socks” has seen a 4400% increase in searches over 24 months. A  top-selling pair of grip socks makes around $80K/month on Amazon.

You too can jump on the trend by:

• Testing pilates socks with different POD designs

• Testing grip socks for niche audiences - girls grip socks, soccer grip socks, dance grip socks, grip socks for toddlers, or even bamboo grip socks (as per last week’s trend).

📊 Results are in!

In our last newsletter poll, 40% of you wanted more depth, fewer words (20%) and fewer images (20%). We’ve listened and improved. Today’s edition has 775 words (down from 874), 2 images and more links for depth.

Finally…

What’s the one (store-related) challenge you want the next newsletter to cover?

This email address is manned - I'd love to hear from you!

Till next Monday.

~ Ada

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