Biden's Crackdown on US Imports Vs. You

Demiminis Update: Will Biden’s Crackdown on Overseas Shipments Affect You?  🚨

Hello, bold entrepreneurs ready to level up this week! 🔥

This week’s edition is packed with must-know insights, so grab your go-to brew, settle in, and let’s dive in.

Today’s juice:

• Demiminis Exemption Update: How Biden's plan could affect your business

• Blog Pages: One store’s secret for 90% more organic traffic + sales!

• Trending Product: Rosemary shampoo takes TikTok by storm

• 60-min challenge: Create a blog content plan for your store

🚨 Demiminis Exemption: How Biden’s Plan Affects You

If you’re a US-based dropshipper and haven’t already heard, the Biden-Harris administration has proposed limiting the types of goods that you can ship US customers without taxes or duties. (aka the de minimis exemption).

Here’s what you need to know:

• Products covered by certain tariffs will no longer qualify for the de minimis exemption. For those that qualify, merchants would be required to provide more data, like personal information, tariff classification numbers, and Certificates of Compliance, for these goods to enter the U.S.are implemented

• Next Steps: The administration is pushing for Congress to pass reform legislation by December 2024. Start reviewing your import procedures now and work with your suppliers and 3PLs to ensure compliance if these changes make it through.

P.S If you’re looking for a US-based 3PL company to handle your shipments during the holiday season, now’s the time to start reaching out to partners like Shipbob.

📝 Blog Pages: Your Secret Shopify SEO Weapon

At the risk of sounding like a broken record, one of the surest ways to increase your sales without wasting time, emotions, and cash on ads is investing time in organic traffic.

Today, I share how one store used simple, short blog posts to strategically occupy number 1 results in Google search results.

So I typed “is short grain rice healthy?” into Google US and the first (non-AI-generated) result was a Shopify store selling whole grains 👇

Of course I dug deeper.

Entered the store’s URL into Ahrefs to see if this was a one-off and suprise, it wasn’t. This store strategically uses blog posts to answer customer questions like “Which is healthier, A or B?”, redirecting customers to its blog posts where it plugs links to its store!

Clever! Plus, it also has Plug In SEO installed, which tells me that someone has been intentional about optimizing product pages, collection pages, and blog pages.

If you’re overlooking your Shopify blog, this is a wake-up call to stop sleeping on this asset, which could potentially reduce your long-term ad spend.

Here’s how to make your Shopify blog work for you:

Choose blog topics that focus on how your content connects to the products you sell. Some ideas:

• How-to Guides: Write posts on how to use your products effectively. For example, if you sell skincare products, create a guide like “How to Build a Oily Skincare Routine.”

• Industry Trends: Write about trends in your industry. If you sell streetwear, a post like “Top 2024 Fashion Trends You Can’t Miss” attracts readers who are looking for fresh styles and could lead to product discovery.

• Product Comparisons: Help your audience make decisions with comparison posts. For instance, “The Best Jackets for Fall: A Complete Guide” could highlight different jackets you sell.

• Seasonal Posts: Align your content with upcoming seasons, holidays, or events. A post like “Back-to-School Essentials for Vegans” could feature products that suit the occasion.

Don’t forget to add links to your products and be consistent!

🎯 Challenge: Create a Store Content Plan In 60 Minutes

Ready to grow your traffic? Set aside 60 minutes this week to develop a blog content strategy:

1. Research keywords relevant to your niche.

2. Plan 4–6 posts around topics your audience cares about.

3. Link your products naturally in the content.

4. Post consistently—make it a habit to publish new content at least once a week.

📈 Trending Product: Rosemary Shampoo

Rosemary shampoo is blowing up, thanks to TikTok. With over 700M views on rosemary shampoo-related videos, this product has gained massive traction.

It is marketed as an excellent product for moisturizing dry scalp and hair, and videos showcasing the benefits of rosemary shampoo have sparked a craze, driving huge demand.

One popular rosemary shampoo rakes in about $168K/month on Amazon—proof of its growing demand.

How you can cash in:-

• Test other rosemary products e.g rosemary conditioner, rosemary oil

• Target by condition (e.g rosemary oil for alopecia)

• Offer condition-based subscriptions (e.g alopecia monthly package)

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Till next Monday, Sellify Club!