Attract More Customers With Google's Voice Search in Q4

Hello, Fellow Champ! 👋

As we head into the busiest time of the year, here’s your weekly guide to help you boost your eCommerce store sales by 1% every single week! Get ready to crush Q4 with these key strategies. 🎯

● New in tech: Google Lens voice input
● Growth hack: The abandoned cart email that wins customers back
● Challenge: Review and optimize your abandoned cart email
● Trending: Mouth tape — the latest wellness craze

🗣️ You Can Now Use Voice Input in Google Lens - Can Customers Find You There?

Only a few days ago, Google added voice input to Google Lens, which allows people to ask questions about the things they see (much like pointing at something and asking a friend about it).

This means that your customers could potentially scan products like those you sell and use voice input to find reviews, comparisons, or even instructions (preferably from your optimized store).

To take advantage of this update, keep your store’s product pages, descriptions, and collection pages optimized for SEO to capture those new voice-search shoppers!

💡 Growth Hack: Retain Customers Like Luno by using PAS in your Abandoned Cart Email Copy

Ever wonder how brands like Luno bring customers back? The secret lies in crafting a powerful abandoned cart email using the PAS (Problem-Agitate-Solution) copywriting model.

Here’s how Luno used this in its ACE#1 (Abandoned Cart Email #1):

(Subject: Here’s $10 OFF)

Problem: Remind customers of the problem with a “fact”, relatable meme, or even a negative social media comment.

Agitate: Highlight the consequences of not acting. Luno could have improved on this email by adding a line about the toll bad sleep takes on your health.

Solution: Present your product as the answer to their problem.
Luna does this with simple icons and short, sweet benefits.

It pairs this punchy copy with ACE#2 which treats you like a customer with LTV (we’ll cover this next week)

⏰ Challenge: Review Your Abandoned Cart Email

It’s time for a 60-minute challenge! 🕐 Take a break this week to review and optimize your abandoned cart email. Look at:

1. Subject Line: Is it compelling enough to stand out?

2. Copy: Are you using the PAS model to guide the customer back?

3. Visuals: Are you showcasing the product they left behind in an eye-catching way? Luno uses lifestyle images in their ACE’s.

4. Call-to-Action: Is your CTA clear, easy to find, and persuasive?

This simple review could significantly increase your recovery rate this holiday season.

🌙 What’s Trending: Mouth Tape

Mouth tapes are adhesive tapes designed to improve breathing during sleep, reduce snoring, and prevent dry mouth. These products are rapidly gaining popularity — thanks partly to endorsements by celebrities like Gwyneth Paltrow and Ashley Graham. They are also compact, light and easy to ship.

Here’s what you need to know:

• Searches for "mouth tape" have shot up by 39% over the past year.

• It’s part of the broader SleepTok meta trend, with over 18.4K videos posted under the #sleeptok hashtag.

• Nearly 30% of American TikTok users say they’ve tried a sleep hack they discovered on TikTok.

How to leverage this trend:

• Mirror the success of established brands (e.g pap md in the US) in regions with high searches but no clear market leader (e.g, Australia). Use a 3PL to stock these closer to customers for faster Q4 shipping

• Increase AOV with other sleep-enhancing products like humidifiers, CPAP devices, or even sleep masks

Keep pushing forward and taking action, one step at a time. Let’s make this holiday season your most profitable one yet!

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To bigger and better sales,

Ada